Curie is a fast‑growing personal care brand offering clean, high‑performance deodorant and body care essentials. Known for its Shark Tank appearance and strong devotion to skin‑friendly ingredients, Curie delivers modern formulations with an elevated customer experience.

The Challenge
Curie needed to modernize their Shopify PDPs to improve product clarity, scent discovery, variant selection, and bundle conversions. Existing pages lacked consistency, structure, and alignment with new Figma designs, while also needing a scalable foundation for future site updates.

Our Approach

Orafox partnered with Curie’s design and e-commerce teams to rebuild PDPs using a modular, Figma-aligned system. We delivered pixel-perfect, mobile-first implementations with scalable variant logic and conversion-focused UI/UX patterns.