BelliWelli is a rapidly growing gut-health snack company sold online, in Walmart, and across retail locations nationwide. As their demand accelerated, they needed a scalable Shopify storefront that could support faster product launches, increased experimentation, and a smoother customer experience.

Orafox partnered with BelliWelli to modernize their digital infrastructure, enhance conversion opportunities, and streamline their internal workflow—ultimately enabling the brand to scale confidently while maintaining creative velocity.

Our Approach

Orafox worked in weekly sprints, delivering improvements across UI/UX, CRO, PDP enhancements, subscription flow fixes, and a fully built Mystery Flavor microsite. We integrated Intelligems for structured experimentation, standardized nutrition fact displays, optimized collection and product pages, and provided Loom-based training for their internal team.