Mobile-First & Progressive Web Apps (PWAs): Meeting Shoppers Where They Are

E-commerce has always been about convenience, but in 2025, that convenience is increasingly being defined by one device: the smartphone. With mobile commerce (m-commerce) now accounting for more than 70% of online retail traffic, Shopify merchants must prioritize a mobile-first strategy. Enter Progressive Web Apps (PWAs)—a transformative approach that blends the best of mobile websites and native apps, giving shoppers …

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