Today’s consumers aren’t just shopping online—they’re shopping while scrolling. Social platforms like Instagram, TikTok, and YouTube are evolving into full-fledged sales channels, blurring the lines between content and commerce. This shift is driving a major trend in e-commerce: social commerce and live shopping. And for brands looking to capitalize, the time to act is now.

At Orafox, we help forward-thinking brands and agencies tap into these trends through Shopify-powered integrations, seamless storefront development, and optimized user experiences. Here’s what you need to know—and how we can help you stay ahead.

What Is Social Commerce?

Social commerce refers to selling products directly through social media platforms. Think: Instagram Shops, TikTok Shop, Facebook Marketplace, and even Pinterest Product Pins. Instead of sending users off-site, brands can now bring the checkout process directly to where their audience already spends time.

Why Live Shopping Is the Next Big Thing

Live shopping—essentially a blend of live video, influencer marketing, and e-commerce—allows brands to demo products in real time, answer questions, and drive urgency through limited offers or drops. Platforms like YouTube Live and TikTok Live are quickly becoming digital versions of QVC for the modern shopper.

The Numbers Speak Volumes:

• Social commerce sales in the U.S. are projected to hit $80B+ by 2025
• TikTok Shop has seen explosive growth, especially in beauty, fashion, and wellness verticals
• 60% of Gen Z users prefer discovering products via social vs. traditional web search

How Orafox Helps Brands Harness Social Commerce

At Orafox, we understand that a fast-paced digital strategy requires both agility and technical precision. Here’s how we support brands making the shift to social commerce:

✅ Shopify Social Channel Integrations

We implement and customize social integrations like TikTok Shop, Instagram Shopping, and Facebook Commerce Manager—fully synced with your Shopify backend.

✅ Optimized Checkout Experiences

From single-click buy buttons to mobile-friendly design, we reduce drop-off at every step of the funnel—even within social platforms.

✅ Live Shopping Integration

Whether you’re hosting live demos on TikTok, YouTube, or Instagram, we help integrate your inventory and sync product data in real time so you can convert viewers into buyers.

✅ Pixel Tracking & Analytics

Understand what’s working with integrated pixel tracking and in-platform analytics. We help set up advanced tracking and reporting to measure ROI across campaigns.

Future-Proofing Your Brand

In a world where consumer attention spans are shrinking and mobile-first is the default, brands can’t afford to sit on the sidelines. Social commerce and live shopping represent more than a trend—they’re a fundamental shift in how people discover and buy products.

At Orafox, we specialize in helping brands move faster without adding internal headcount. Whether you’re looking to test social commerce for the first time or scale an existing strategy, we’re here to support every step—from design to deployment to post-launch optimization.

Ready to take your Shopify store social?
Let’s chat about how Orafox can help you turn likes and views into real conversions.

👉 Get in touch today

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