The 2027 Website Redesign Playbook: How AI, AEO, and Adaptive UX Are Changing the Rules

For the past decade, the corporate website redesign followed a predictable three-year ritual. A company would outgrow its branding, hire an agency to refresh the color palette, tighten up the mobile navigation, swap in newer stock photography, and relaunch with a celebratory LinkedIn post. Heading into 2027, that playbook isn’t just outdated—it’s a liability. Why? Because your website no longer …

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