Minimum Viable Product for business

What is a Minimum Viable Product or MVP?

A Minimum Viable Product or MVP is a strategy used by companies to gauge the likeability of a product amongst the target consumers.  Without spending too much of monetary resources and time. This strategy works best for startups, where the stakes can be high. The term Minimum Viable Product was coined and defined in 2001 by Frank Robinson (CEO of …

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